“Test & Perfect” Your Way To A 6 Figure Practice in 12 Months: Interview with Dr. Alicia MacPherson [Ep. #136]
In this episode of The Profitable Practice Podcast, I interview Dr. Alicia MacPherson on how she created a completely virtual 6 figrure naturopathic practice in just 12 months.
Throw Something Out There, Tweak It Until You Get It Right, Then Amplify It
Alician built a 6 figure practice in 12 months right out of school – AND she doesn’t even have a real website!
What she does have is a commitment (and the smarts) to figure out how to grow her business. As she shares in our interview, such a large part of this is being able to reframe “failures” as “learning”… and to adapt and try again.
Personally, I’m blown away by her success! I just love it! #girlcrush
If you’re just starting out or struggling to build your practice, you’ll want to tune in here.
In This Episode:
[1:17] Alicia’s beginning…
[3:50] How she found her niche quickly.
[6:23] Social media strategy… sharing her ideas in long form, including how she breaks that down into separate posts.
[11:40] FB/IG populations and following your market on social.
[12:35] Strategy for getting people to eventually book in is always about getting them to take the next small action step.
[11:47] Her funnel… 3 opt-ins and how they work together with the same end point of getting them on a call
[17:40] Creating her signature protocol early was about getting the sales messaging right.
[19:00] Her experience with launching her first webinar – handling the ups and downs since and continuous learning and tweaking to do better.
[24:19] But what about all the time, tech, and money to make all this happen?
[32:41] Realities of a 100% virtual practice.
[37:23] How she uses a Facebook Group as part of her funnel
[43:50] The last word…
[45:07] How to contact Alicia
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.