In this episode of the Profitable Practice Podcast, we’re going to talk about protecting your practice during this pandemic, this is a must listen to episode. Stay Tuned!
MANAGE YOUR BUSINESS PROPERLY EVEN WITH THIS PANDEMIC PROBLEM AROUND THE GLOBE
The Covid-19 Pandemic really made many practitioners’ minds decide to close their practices and businesses due to massive economic shutdowns. But didn’t we know that there can be a great solution to the problems that we are facing right now. It is significant to maintain mental firmness and formulate strategies to build things up again.
We are with Dr. Tyna Moore, a Naturopathic Doctor and Chiropractor, who will share with us her relevant experiences and elaborate her lucrative ideas and recommendations that you will surely love to listen to.
Stay Tuned to learn more!
In This Episode:
[0:41] Introduction and context for today’s episode – Protecting your practice during this pandemic.
[9:13] Who is Dr. Tyna? What is her career status and background?
[11:37] How can people manage to do things now with this year’s pandemic problem.
[18:00] Experience Description – Recounting Dr. Tyna’s starting days and how she got her fighting spirit.
[22:37] Dealing with bankruptcy – A must hear investment tips with Dr. Tyna.
[25:07] What is the proper mindset to have and the mindset that needs to be eliminated with regards to negativity.
[30:38] Pivoting with business, working on a different angle or approach, the things that need to be innovated.
[38:36] Dr. Tyna’s big final takeaways…
[45:17] “Understand that if you don’t show up for your business, your business won’t be around”
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.
This episode is all about protecting your practice during the pandemic, this is a must listen to episode, so stay tuned!
Hey Guys! It’s Andrea here welcome to another episode of the Profitable Practice Podcast and we are going to talk about all things; protecting your practice during the pandemic. And the top things that you need to be doing, and it isn’t just me saying them, I’m having Dr. Tyna Moore come on and share her wisdom and exactly what she did and what she’s coaching her students to do as well. She just came off from a really fantastic summit that she did online about protecting your practice during a pandemic.
And here’s the big thing that I want you to remember before we jump into this interview is; it isn’t going to go away anytime soon, the ramifications of this are going to ripple for at least 18 to 24 months, this is what fortune 500 companies are doing and you need to adopt that mindset and you need to prepare your business to withstand that ripple and probably feeling like a tidal wave right now and we have no idea what the future holds. But even the way our potential patients/clients or even our current patients/clients who already know and trust us, they are not trusting their environment right now, they don’t feel safe leaving their homes, they’re not the early adopters to tell a medicine, so you have to find other ways for your business to pivot.
And I was just speaking to someone who is going into starting a training session with my boxing trainer and she runs a cleaning business, and so I was just talking about my perspective on it and I very rarely look at the negative because, the negative and what happened in the past will not support my decisions at all moving forward, just like that old saying “What got you here, won’t get you there.” I tend to just move like “I don’t care, I’m just going to do it, I’ll figure it out later, whatever we got to do, we got to do.” And I try to always look at the lessons and the positive to any sort of crazy situation while I will say there’s definitely few days there where I was not okay anyways, so I was talking to her before I left for my card she’s just starting her session and I said “You know what, this is crazy, it’s totally crazy times, do you think you’re going to go back to the gym and do classes.” “I am, I’m totally comfortable with the way things have been handled, she wasn’t.” She’s just like “You know this is awful.”
And she was just very negative about it and sure that you, some of you that’s listening have the same sentiment and there’s a ton of things that happened outside of your control, there’s a ton of things that happened that forced you to close your doors, but that’s not the ending of your story, and the same thing with her while I didn’t say this because I didn’t want the conversation to go the way it was, because it was definitely being driven by her and her negativity and no matter what I said it didn’t really matter is that maybe before everything shutdown, she did do cleaning services, but that doesn’t mean she can’t pivot and find a way to do something completely different because we also have to remember that everything we’ve done to get to this point was to prepare us for the future. The journey that we’ve taken up to this point is to prepare us to be better business owners, it doesn’t mean that we’re destined to do exactly what we’re doing right now, while it feels safe, and while it feels known.
This is a huge opportunity for you to say “Okay, what have I learned that I can put those skills into a change that I’m going to make, that is going to help me thrive that isn’t going to look the same way it does now but perhaps an offshoot of that, and that’s exactly where all of the growth in my world happened over the past year; is getting rid of the calm, getting rid of the normal getting rid of the used to or I have to do it all, and starting to grow my team and letting go of my entire practice, and hiring people to treat my patients out of a totally different location. So for the very first time in one spot it’s the only clinic I go to and I have my virtual office set up at home. And I feel so much better for taking those leaps and while the journey when you are taking that leap, is hell of scary, when you land and you’re safe and everything is okay and you’re still okay and nothing is broken, it really helps you to take on that next leap, and then next leap.
And right now if you aren’t taking leaps, if you aren’t putting your hand up and say “I need help” if you aren’t learning new skills, if you’re not going all in and online in some capacity. Now I will always say brick and mortar are here to stay and we need them and people do really need to interact physically with another human, we just do. You also need to be doing Webinars, doing live videos, really promoting your social media status and showing up for people in multiple different ways, I will single handedly say, I think that was the huge reason why we sailed through the shutdown is because we just went all in on virtual during that time we did Webinars every single week, we showed up and did Social Media posts almost every single day, we sent out multiple Emails, multiple times a week like we just stayed in people’s faces and kept the same messaging of ‘We are here to help you, whenever you are ready, we are solid, we are strong, we are going to keep you safe, we are going to keep you healthy, you just let us know when you’re ready.
So that’s why this interview is so important for us to have; is talking about the mindset you need to have, talking about the stories you are telling yourself that is stopping you from being able to grow, and most importantly understanding the financials that are involved with growth, and pivoting and putting yourself out there and being comfortable with that. And so without further ado I’m going to jump in to our interview with Dr. Tyna but before we do that I also want to invite you to my new free masterclass which is all about my 3-step framework to helping you merge online, again it’s not about going all in online, I don’t believe that you need to while you certainly can but it’s not about abandoning everything that you’re doing, it’s about finding other ways to leverage it, which even if you cut down your rental agreement to 50%, that’s a huge savings for you but you still have to keep that brick and mortar intact, and still get to make that in-person connection with people. And a lot of people are starving for that so I would never give up my brick and mortar ever.
But that also mean that you have to be the one who’s like the lead practitioner at that space either, so go to my free masterclass, the link is in the show notes and watch that, it’s about an hour and it’s nothing but pure jam-packed stuff, like there’s no fluff you guys should know me by now, I’m not a fluffy person let’s just get down to brass tax and with on with our lives. So let’s also move on with my interview with Dr. Tyna Moore.
Tyna: It’s okay, people call me Tyna sometimes so…
Andrea: Hey Tina! Thank you so much for coming unto the Profitable Practice Podcasts, this is a super exciting conversation that we’re going to have today and I was actually introduced to you by my associate and she said, “you’ve got to check out Tyna she’s says it like it is, I think you guys would get along very well, and have a really great episode.” So I am ecstatic that you are here, and for those that don’t know who you are, give a quick background kind of like, what’s going on with your world and where your passions are, and we’re going to jump with some real world talk.
Tyna: Sure, well thank you so much for having me Andrea, I’ve heard the same about you, so there have been rumors percolating and people are saying you got to have Andrea on your podcasts so you have to come on mine soon. So I am a Naturopathic Physician and a Chiropractor and I’ve spent over 10 years in practice specializing in regenerative injection therapies, I was an early adapter to sort of the online and digital space, that’s super early but I saw the power of it. And so I kind of dabbled in it personally, trying to do to direct to the public sort of outreach really grew, my practice exploded which was amazing which we can talk about that. And I really learned and honed it in down and dialed it down to make it my Brick and Mortar and then I had so many Doctors asking me how I did what I did and I started training other physicians in digital and online marketing and then also specifically in regenerative injection therapies that I do as well.
So kind of two camps that I love both and I’m just super passionate about this profession, my mentor Dr. Rick Marinelli was a huge force in this profession for decades, and he is one of the big reasons we have such stronghold that we have, if we have one, and he passed away in 2013 from cancer, but had had always been an early adopter of technology, really early on, like Palm Pilots and websites, you know like before people were using them. So I always thought this would be what he would be doing right now so I might as well play with it. I have legacy behind me, which brings a lot of passion to what I’m trying to do, it’s not just about me, it’s really about this profession and then the longevity of it.
Andrea: Yeah, and my goodness there were so many like offshoots from just that introduction that I could take, but let’s go back to the beginning, now you have said about all of us are dreaming of this, we set up early, we explode, and people would like do what it is that we’re doing, I’m going to change my question would have originally been is how did you do that, and I’m going to ask differently is how can people do that now because everything is so different now and it’s just not going to be the same and the way that we did things in the past are not the way that they are now, mindset has a lot to do with that and getting over fears. But I would love for you to kind of maybe answer how it did go but also introject how it’s going to go now that 2020 is what it is.
Tyna: Yeah, so that’s a big question, I will start to say that I was broke in bankruptcy when I opened up my practice, and I was a single mom, and I was trying to finish my chiropractic program, I did those programs currently it was a crazy time, my health was is shambles, my finance was in shambles, and I was determined not to be broke like I had a daughter to feed and dogs to take care of, I was going to keep us on the household, and the last I thing I did was get to my parent’s house and get rid of my dogs and ruin my daughter’s life.
So, that was rough and I was hungry literally, and I think that has a lot to do with it and I worked my ass off for 5 years just grinding and out, and really being quite successful a lot of it was I had a lot of network early on when I was a student, I’ve done a ton of networking, I’ve gone to every seminar I could and met all the people I need to meet not in a manipulative way just I a business sense, I was older and I was smart, I knew what I was doing, so when I went out there, there was some buzz about me already right, like “What’s Tyna going to do, is she really as good as she said she is?” I had a little bit of an attitude but I like to lift weights and say curse words, I have tattoos of my curse.
Really I have learned so much in school, you know say this to any student listening, I made myself way more valuable than necessary, because I went to every seminar I possibly could gobble up as a student I was not just sticking to the curriculum, I was going way beyond that, so it was knowledge based in the skill sets that could not be touched really. And then about 5 years in I realized, I was at max capacity of patient load like physically I could not do anymore, and I was exhausted and I hated everything, and my mentor died, and I was completely burned out, I was like “This sucks so much, I’ve hate the ceiling.” Physically I can’t do anymore, all I can do was raise my prices, which I didn’t really know how to do, like I didn’t really have that, I was still kind of stuck in the hole with what everyone else was charging. What I didn’t realize at that point was I needed to make myself more valuable, so I started studying marketing with this much urgency as I studied regenerative medicine, I was like “I’m going to figure this out, this is just a skill set gap right, just fill in the gap.” So I’ve grown up with a family that’s into sales, so I had some loads of business, Rick was very successful, my mentor.
So I started studying it and I realized very quickly that I just needed to present, I needed to front with value like having a wall enforced with value right in front of you, that people can’t ignore you, and can’t really compare you with anyone else, like you completely become your own unique brand. And so I focused on that and said “Screw this ceiling like this is ridiculous” and within a year of implementing, just I mean people could really do this thing, it was just content marketing, within a year of implementing those strategies without a coach not really having any clue of what I was doing, spending a lot of time and money that I could’ve saved myself and hired somebody who knew what they’re doing, but I didn’t know I was like I’m going to try it and see what happens, and I have grown a decent enough audience, it wasn’t huge.
I wasn’t, like influencer status, It wasn’t like an overnight success, but I grew an Email list of maybe 5,000 at that point, a couple thousand on each Social Media platform and really it was consistency. Just cranked out content, to the point that, my whole thing is be so good they can’t catch you, I did the same thing with regenerative injections, I took so much training and really just barreled into it so hard nobody could catch up and I did the same thing with this, like they can’t catch me if I’m not far ahead with much content.
And it just blew up within a year I was selling you know, I was turning up like a thousand dollar launches online and I was booked out 3 months, and it was application only, and I was turning away like 70% to 80% of the people who were applying because they weren’t good fits for regenerative injection. Not to be egotistical but they weren’t just going to heal so that’s exactly, and I thought well I have something here like this is working and with that I actually had to increase my prices because people were beating out the door to get in and I literally had to charge more for various reasons. So I just kept increasing my price point to what I can stay with legally, it wasn’t ridiculous by any means, It was actually a pretty good deal right before I closed my practice. But it really was just, I created the value and they came and they paid.
Andrea: And the biggest takeaway that I’m having like multiple takeaways but the biggest one that I want to circle back to is the hunger piece and keeping things very present and this was something we did a previous interview on with another colleague of mine where she said “Well yeah, everything shut down.” But what were you like when you started your practice, be that way now and I think there comes a point where we become less hungry or we never had that hunger to begin with and I would love for you to talk what that is actually like because I know that there are students that are graduating, they have their hand held the entire time through school, they’ve jumped all the hoops in front of them and now they are sort of like birthed into the real world and they’re like I got to do this on my own and we either hit this like, I’m just going to like try to make it work doing minimal amounts of things and then there’s others that are like, it’s like go time, like you know there is no Plan B here, so I’d love for you to talk about your experience with the students and the people that you mentor.
What is that difference, especially now because we need to keep things as present as we can, where you see those people that are like I don’t even care that there’s a shutdown, I am like fine. And then there’s other people that are like, back against the wall panic, I don’t even know what to do, where do I even regroup my brain, and then of course there are students that are graduating now that are like I don’t even understand what to do. So, I know there’s a lot but I hope you can, like simmer that down into like the hunger piece.
Tyna: And I think the biggest group is the ones who think that this is just going to pass like everything’s going to be fine and normal very soon, which is not going to happen. I had no Plan B, I’m never Plan B girl I’m all in, I’m tenacious, I’m like a terrier, I like to look at people like breeds of dogs and I’m a terrier and I get the bone, even if I’ll have bloody nose and dig it up 8 different ways, I will get the bone. And for me there’s no failure, there’s just rerouting, so it’s just like reroute and that didn’t work so reroute.
This is a gap with skill set, I just needed to know more, I needed to know more people, I’m a big fan of mirroring success so I paid to be in rooms with people who are successful literally just to sit there quietly and listen to them at first just to be around that just to understand their mindset, just to absorb it, it’s a bit addictive with who you spend your time with it is who you become. I actually specifically did not talk to any other Naturopathic College for the first 3 to 5 years because they were so embroiled and scarcity mindset, like I came from Oregan where it is a big insurance state, I never was insurance I was cash I was going to make it as cash, you’ll laugh at this and it may sound unprofessional but I was so convince that I was going to make cash that I was willing to drive an hour and a half to go away to another town to go strip.
I’m not kidding you, I was considering that I was so close that I would rather do that than take insurance and get paid pennies and dollars for my time, because I used to bartend I knew how to rack in cash, I knew what cash felt like in my hand. That’s a big piece of it like you go home with stacks of money, like I worked hard tonight I made something, I was charming, I was curious , I was funny, I was fast.
Being fast on your feet, having a skill set that other people don’t have. I always say, what you know that no one else knows, you can do that no one else can do. You can think what no one else thinks. How much value that you bring that no one else brings. Things like, how can I improve those skillset and so I would say to anyone out there like If you’re graduating with all your classmates and all you’ve done is the base curriculum, you have no differentiation. You’re just like everybody else so you really have to double down on being really good at something. I wanted to be, and I knew it was a lot to go but there were very few women in the regenerative medicine in Vegas at that time and there are more now and I feel proud to say that I think I have something big to do with that because there were none. There were three women amongst a hundred men and they were usually older women and there was me. And I was like I’m going to be the best injection therapist female ever, that was my headset. I knew it wasn’t maybe attainable but maybe it was so why not?
Andrea: It got where you needed to go like whatever that hunger is like for you. Whatever that bone is and I’m talking to anybody who’s listening, that is what you have to wake up and salivate over and if you want to be the queen of a social media platform go for it. If you want to be the queen or king of a demographic then let that be where your bone is and I think that’s a great reference just like using an animal for sure. I was like to say like a pitbull where a latched on to something and you cannot take the jaw out of it.
Tyna: Unlike the little scrappy terrier that runs and gets attacked by the pitbull but doesn’t give up.
Andrea: Now let’s have another real conversation here because this has come up quite a few times and I hope everybody has listened to this but every time you have mentioned a growth milestone, you’ve also mentioned the investment that went into it. Time and monetary wise, so the fact that you’ve said that you opened up your practice and you’re bankrupt with a kid and needing to keep your family house and your apartment like I find the money conversation as probably one of the biggest oh it’s like trying to strangle some of the people to be like “look like you need to be making these investment if you don’t put this investment out there now it’s going to be ten years and you going to be right back what we’re discussing now and of course with things the way that they are, money conversation Is coming up a lot more or the assumptions that people can’t afford our services is also out there that I would challenge but I would love to hear how you talk to people about that, about getting over that fear of spending money in order to grow their business personally as well.
Tyna: Yeah that’s a good question. The first thing I, for me, to even go back to your last question, I refused to be broke. I just didn’t want to be broke. I grew up in a blue collar family where everybody was always broke. I was always on a guilt trip, my mama would take me clothes shopping for the new school year and she’d be like “don’t tell your father how much we spend. Don’t even show him your new clothes. I would be just guilt ridden for something I have nothing to do with. If you were in the room making the money you didn’t deserve the money, like that kind of blue collar, very hard for work ethic from the Midwest, so I have the work ethic but it was like be on the job site and kill yourself until you drop. There was no concept of this residual income idea or entrepreneurial spirit. I just one day was like, I was actually in the counselling for my bankruptcy and was listening to Dave Ramsay and they made us watch this Dave Ramsay video.
Andrea: His fabulous by the way and anybody listening to his audiobook, it’s fantastic.
Tyna: And he was like, “do you really want to be broke? Like are you going to stay broke or going to remain broke?’ something like that and I was like hell no I’m not going to remain broke I’ve way too much invested in this thing and you guys realize this. You’ve spent too much in your education and how many years of your life and you don’t want to spend a couple of thousands of dollars to learn some good marketing skills, that’s ridiculous. The first thing I did in that first five years, probably five to seven years, I spent every single extra dollar I had and I turned around and invested it back to myself. I spend probably thirty to fifty thousand of dollar a year as a bankrupt broke-ass mom on regenerative medicine training. And then as soon as I shifted in the marketing, I did the same. There was one year a few years ago I spent a hundred thousand dollar to myself on marketing just to be in the right places. I mean you know when you figured it out for how ten grand you spend you make a hundred, right?
Andrea: Yeah let’s talk about that too. I mean you’ve said it took five years to get your practice where it just exploded correct? That’s the other piece that we also need to talk about here too is we’re not investing in tomorrow, we’re not putting money out there to just get us like to the end of the week, this is a long term career choice and I think a lot of people are very short sighted and they are not thinking oh you know if I do all these things this year for the first three then your four, your five, your six, will like going to crash. Were so short sighted like well we’re not going to make it in the end of the month or I don’t think I’m going to see patients that I can collect government money like this month, like it’s just this mind-set that needs to be broken and I would love for you to talk about that as well.
Tyna: Well when I was back in the beginning when I was not bankrupt and I was recently divorced I really should have gone on food stamps. I should really have gone and gotten public aid as a young mother and I refuse. I just refused and I was feeding my daughter every extra. I made sure she ate well and I was feeding her every penny we had really and I was probably twenty pounds less than you see me right now. I was skin and bones because I was not even eating because I was so determined not to accept help which is a little bit a problem for me. I’m a little stubborn. A little bit of my cockology doesn’t ask for help but you know it’s always a long game and for me it’s always a long game. I recently had an experience where I had a colleague who he got covid and he is an MD and he’s very interested in functional medicine but he’s newer to it and I called him or I left him a voicemail actually, a voice message on instagram and I was like here’s everything that you should do, that I would suggest for my camp and he was like “oh my gosh thank you so much I pondered some of that and you know, whatever”, and my fiancé was like “you’re giving him all these information like for free?’ and I’m like “no, he’s my friend and he need this so flash forward one of my friends ended up in a pickle over something and I needed his expertise and he was quick to give it right? So that’s how it works, that’s how everything works. It’s trading energy, it’s not trading dollars. You’re investing in yourself, you’re also working with someone as high as you or as high as me. They’re not just buying our tutorials curriculum, they’re buying access to us. They’re buying our support and they’re buying it comes with…
Andrea: Our experience, our footsteps, like what I like to say.
Tyna: Speed right? We can save them for the amount of money they spend even on my mastermind which is expensive you know. It’s not terribly expensive but it’s a big investment for a lot of people. Shoot, I mean If they do it well they’re going to TENX that seriously, like it’s not even unreasonable to consider that and I used to think that it was so crazy when I heard that tenX word and I’m like that was just a sales prop but it’s not. Like if you do it right and you start to get the marketing mind-set it takes years. When you’re great really get that marketing mind-set but when you start to do it u just realize it’s not marketing in a creepy word it’s how do you, you have people who need you terribly and you have a service there’s a huge gap there. How do you get them from point A to point B? How do you continually put your content out the way that alerts them so you can help them?
That’s how I look at marketing and I also like it too. I was thinking about this before I came on, what about websites? I don’t know if you remember but I remember my mentor being an early adaptor to websites, getting a website. No one has a website. No one even a doctor, has a website. It was like a one page thing and Rick had this robust website that you could click, and there were pages and I remember thinking like “wow that’s amazing, that’s the future”. This is just a modern necessity like learning how to speak appropriately right. Market yourself, building some semblance of an online presence, it doesn’t need to be an influencer status but some kind of presence that’s only present so that your ideal client can find your ideal client. These are all necessary modern ways of doing business. People are looking at them as like non essentials, “oh I don’t need to get that, I’m fine I’ll get there”, it’s not fine anymore. As of February 2020 it’s not fine anymore in my opinion like its go time right? We’ve got to go.
Andrea: I think that’s really an excellent point that I just want to repeat one more time. If you don’t have these skills to write and speak, get them. Like if you’re going to put your energy somewhere this year, I would strongly recommend you align with people who do speak well, who do write well, who can go live and don’t flab over their words, that are not boring to watch because that is exactly as you said that it if you want your business to survive 2020 and beyond its going to be online and it doesn’t mean you have to, I firmly believe you don’t have to drop your brick and mortar I’m just in that camp. Even to fill up my brick and mortar, it’s all the lives that I’m doing, it’s the webinars that we’re doing. we’re learning how to talk to people and I think that’s an even I feel awful that I haven’t promoted that more because I’m just naturally that’s in my wheelhouse and I don’t think about how many people it isn’t and how successful that has made me because I can speak eloquently. But I will also say this and I know you will agree with me if you don’t show up at all and try like you’ve mentioned multiple times. It’s about not having to pivot, showing up learning, “yeah you know what that didn’t work out great like let’s work a different angle” if you don’t show up at all and you don’t try then you can’t exercise that skill either. What do you say to Those people that are like exactly as you said “well I don’t really think I need to be on social media, I don’t need to spend my time like doing lives or I’m afraid to” and yet you see them doing videos on like personal life stuff. I’d love to hear your thoughts on that.
Tyna: Well I think that I will say to my coaching clients that content begets more content. So you have to create content and get feedback on that content. Experience doing the content, in whatever platform it is, in whatever delivery and then you repeat. Learn to repeat and the feedback you get will give you more content ideas and so it cycles right? It keeps perpetuating itself but until you start, I’ve seen so many people that I coached, until you start you get nowhere. You just sit paralyzed and I don’t understand that emotion to be totally honest with you because I think that you could freeze or three’s freeze frightened and what’s the other one I forgot but I’m not a freezer. I understand some people are but I don’t. I move, I move through fear very quickly because I don’t like it because it’s uncomfortable and I have made it through and the only way out is through. You have got through it. I also like being a little bit afraid, I like the adrenaline and I like the challenge. I also have a lot of pride and so when I start something I’m damn if I’m not going to succeed so I remember one point my mom begging me to stop this online thing because I was not getting anywhere. What I was doing was building a permanent loyal audience and community. She didn’t see it that way, I was like “I will learn to monetize this mom just hold on we’re getting there”. She was doing my books at that time she was “Tina you’re killing yourself this is like two full time jobs” and I was like “mom it’s a long game and I’m learning valuable skills right?” and when I was in high school, I hated high school, I hated it with a fervency.
Andrea: I am so with you. I think about high school. I want to throw up in my mouth a little bit like it was so awful.
Tyna:Monumental waste of my time in so many ways but I remember thinking “well shit if I have to sit here and put up with those BS I might as well learn some valuable skills and I really don’t know much about entrepreneurship at all and did even really know the word but I knew everybody who’s successful had a little glamorous of like dale Carnegie and tony robbins and my parents life’s that they brought it home with me and I was like these people know how to speak and write. So I took every English course I could possibly take. Overkill. Way too many credits in English. Every speaking opportunity or speech and debate, public speaking you name it. I took a bunch more in college. Anything that gets me uncomfortable like in front of people. So when people say “you’re such a natural ” I’m like “no I just been learning this” and I found some videos of me when I first started I did a summit. That was the first thing I did. I bought a coaching program.
The summit is what you did and I was watching the videos on my computer. They were horrible entries, they were, it was take after take after take after take of horribleness and somehow I piece together something that worked but you get better right? You just have to keep going and I do not think it’s, I teach the same that you teach, I teach doing all those things that you mentioned. You get it to your locomotors like that’s the same thing. You can have a booming practice but you have got to use digital, you have to put yourself on social media, and you got to give your ideal client something to just chew on. They want to binge watch you, they want to binge consume you. There are people who are like doctor fans and you want to make fans out of them and you want to give them, so if people just found me on instagram when my video went viral they’re like “there so much that you have out there” like I have five years of content, Hundreds of podcast episodes and a book and I’m like man I have been out there a long time, have fun.
Andrea: And they have to remember that they were not medical doctors right? We’re not in the industry where we show up and people just come in droves because they need us, they are choosing us and a lot of people are going to use those social media videos and vlogs and things like that to also determine if they want to book in with you. So it’s not something that happens after they book in and become a patient a lot of times they’re screening you before they even make that first jump right? So it’s going on both sides of the literal coin but the thing that I know people are going to say because we always come up with excuses were really really good at talking ourselves out of these things is I’m afraid that someone’s going to say something wrong, or I’m afraid I’m going to come across as an unprofessional or I’m afraid that I’m going to have a troll message me and that puts a lot of people into fear enough for them to be like “no I’m not going to do it” and I think we all know what you’re going to say but I’d love to hear you say it. Where you just like “wake up, like wake the F up”
Tyna: Get over it like you have no answer for that, just get over it. It’s the same thing as what you call “I’m afraid to strain the chain. it’s like getting over it, it’s non-negotiable. You want your spinal muscles to stay intact and hold your disc and you have to do deadlifts. You have to figure it out and hire someone to help you right? These are all things that just are non-negotiable. They really are, I firmly believe that learning how to put on a webinar learning how to do lives, that’s how they vet you out. You’re so right on that, that’s how they find you, that’s the pathway in. once they’re in they already know I can trust you then if you’re selling them on some, I have to sell them on thousands of dollars of regenerative medicine, not all at once I was not selling them ridiculously priced stem cell procedures but there’s going to be a cash investment that was incurred by insurance. When they often would say, the big excuse is I got to talk to my husband or got to talk to my partner, well guess what when you have a bunch of awesome content out there all they have to do is open the computer and say “hey here’s our doctor on Saturday what do you think? And they would either say hey or nay like “I like her she sounds legit” or “I don’t like this” you know what I mean? And great No waste of time. I don’t want to trying to convince someone I’m there best doctor. My job is to put the opportunity out there, consistently. I have no control when they’re going to buy, right?
My job is to just keep putting it out and eventually when they decide its time they will say yes. If that’s a good fit for them and me so it gives you the opportunity to choose. I think having anyone and everyone coming to your practice sucks so much and it really leads to burnout and stress and maybe some of these people are better than I am but I just didn’t have it like I didn’t have the licks for that. All these people keep coming in, you are not the kind of person I want to hang out with. This is not a good fit. I don’t want to be spending an hour in the room with you. I don’t like your energy, you don’t like mine, whatever. In truly honing your message you get to start picking, hand picking who you see and also attracting the right kind of person which makes practice so much more fun.
Andrea: Now you’re just kind off of the tail and of a fabulous summit and I would love to hear of some big take away that you could let the listeners know about with regards to what was presented with protecting your practice during the pandemic if I can put it that way because I think that is really like everyone to this point has heard everything that we talked about to at least one or two other people and the reason why you’re still hearing it is because it’s still exist and It’s still something you need to do and you just need to show up but now we have this whole new spin of more blockers that are coming up that people just can’t seem to navigate around and I would love for you to close this interview with some of those big takeaways and be as bold and as blunt as you need to be to be like “look I’m prepping all of my students to be this is going to happen for two years like there is no light at the end of the tunnel you know don’t give it a month or two like plan eighteen to twenty four months for this ripple to continue” So I will stop talking but I will love to hear your biggest take away.
Tyna: Well I purposely put some big hitters on that summit that were like you know people who’ve done it and made it and there are all friends of mine and I also put people that I’m coaching in real time. Some who’ve coach with me in few months, some who’ve coached with me for years they were all utilizing regenerating marketing in some capacity that is working in their practice in very unique way so I was trying to highlight that and also boundaries of confidence which you put yourself out there consistently you start to grow you start to become bolder and stronger, no disrespect to women I don’t mean In that way but you know what I’m saying.
Andrea: Girls you got it
Tyna: We’re even tougher. The big takeaway were; (A) is not negotiable. (B) whether this ended immediately right now like we say snap and the virus disappeared. The fallout from this and the continuing that this will cost down the road for years and years is going to be felt into some, I am concern about some serious deep recession action. Boarders are closing, trades are changing. I’m not an economist but like the economist that I listen to are like “oh my God this is terrifying” right? And people are not even thinking about that they’re just like sitting in fear right now. I know there’s a lot of moving parts involve but if you don’t figure out how to work your email list really really hone it and make it a potent and valuable part of your business mode on your practice, you’re going to be dead on water. If you don’t figure out how to use social media to get them on your email list and really keep yourself on the present on the interweb so that people again can find you on their favourite platform and some sort of binge watch you. You’re not going to make it if your just sitting there hoping that in the united states and some of the states here in the nation, some doctors are very heavily based in insurance and just relying in some insurance companies to refer them patients. It’s not going to work, like this is not going to work and so I made that summit in an attempt to help the profession in a big way. Hoping that people would wake up and I think some have and I’m really excited. I also think that this is pertinent to any health care practitioners because if you read the survey they just put in position survey coded in the Google and see what kind of surveys are popping up, its ominous. There’s about fifty percent of physicians talking about closing their practice and small practices and so I’m not trying to put any fear in people but I don’t know how to light the fire under their ass fast enough to get them to take action right now because this is not negotiable. It’s actually pretty fun when you figure out how to do it and you can make a lot more money that you’ve been making, have more time on your hands and have better patients so it’s kind of win win but there’s an investment of your time upfront and probably some money whoever you choose to coach with. You got to put out there but this is not the time to be casual like this is the time to be bold.
Andrea:Thank you! And I think if you don’t hear that please re-listen to that last five minutes and just understand that this is, these are binary actions that need to be taken. There’s no grey anymore it’s just either do or do not. There is no try like again old things are coming up here that we just don’t want to listen to and you just can’t be comfortable, you can’t wait not if you want to have your practice drive. That’s just what it’s all about. If people wanted to talk to you more or see the contents that you’re putting out what are some of the best ways they can reach out to you?
Tyna: I think right now instagram is probably because I only have the band with like “here you go full disclosure”. I can’t handle all the platforms at once so I doubled down and I grew old and moved along. Instagram. Find me on instagram its @drtyna and I answer my own DM’s. I run my own account there and I’m happy to talk to anybody and I get resources. I got low price resources. I got all kind of resources as I know Andrea does, I love your podcast by the way I’ve been binge listening to it and I’m like “damn this is good content” so you know there’s a lot of us out there listen to a lot of different people say the same thing until it finally clicks. Read the books, listen to the, there so much content online you’ll hear the same concepts over and over again and somebody will say it the way that resonates with you so keep working and wait to find that person but before making a big investment but in the meantime find something that you can do right now.
Andrea: Yeah and that’s it. Just do it. So I will put your contact in the show notes and hopefully people reach out to you and are resonating with you as I know that they most likely are just like I am like now one of your biggest fan and I just want to thank you again so much for coming on to the podcast and I look forward to doing more interviews with you in the future because the conversation that were having is such so needed and so real and it isn’t over yet. So I’m sure we will have you again probably in the next like six months and well say same things over again but it might be a totally different picture that were looking at with regards to our industry so Tyna and I are both in this so make sure that nobody shuts down their door unnecessarily without putting up a good fight and know that there are major obstacles in your way but just stop doing it by yourself like There’s a huge community of us like she said to reach out to and you have to raise your hand right? We can’t grab you by the throat and like give you a big hug. We need to know that you’re there.
Tyna: which is our tactic.
Andrea:You’ll become the bone and I will not let go of your grip and she will find you and together we will name you into a whole new person.
Tyna: I love it. And again just keep in mind you can get this information from more than one place. You don’t need to put your eggs in one basket like just keep searching, keep looking, and keep taking action, massive action and eventually it will all start clicking.
Andrea: Thanks again so much for being here.
Tyna: Thank you so much for having me. It was so fun.
Andrea: Good! All right guys, I’m not going to do a huge close here because I really want that to simmer. Take binary actions. Just do it. Become a terrier or a pitbull. Understand that if you don’t show up for your business your business won’t be around like this is not going away anytime soon and you just need to show up. There’s another conversation that we didn’t have that I just want to close with. You may not be entrepreneurial and that’s also okay. You may be not the type of person that can drive the bus in a shit storm that is right now and that’s also okay. There’s a lot of people that can do that for you.
There’s a lot of people that can hold the wheel for you while you’re driving through this and if you resonate with me and you need that extra support, reach out to me. My instagram is @andreamaximMD and you can learn more about the maximize practitioner program in my free master class. There’s a number of resources in our website maximizebusiness.ca that are very low cost but at least give you some leverage for your business, they all will make their money back in like twenty four hours if you are willing to do the work and put it together and actually put it out there and not buy it like hoard it in your shelf and then forget that you even purchased it then come around two years later and actually implement it.
We don’t want any of you to be like that, remember hashtag taking perfect action daily but if there’s any way that I can support you even if you’re just drowning in your to do list you just can hire my team. Myself and my team for that next level mentorship and getting things done so most important thing is you have to raise your hand and you have to ask for help so if I am that person for you, please do @andreamaximMD check out my free master class. Keep listening to the podcast and I will see you next time and I’m Andrea Maxim and I’m out.