On this episode we’re going to talk about discounting, promotions, and why you should NEVER do that.
Never give up money, if you don’t have to.
Discounting our rates in order to make a sale….I just don’t abide by that practice. I tried very much not to discount my consultation rate or to give away my time for free as much as I could, even as a new grad. I will discount my programs and supplements when I’m doing a flash sale, but that’s only 2-3 times per year and for 2 days only.
What I don’t like is when I hear about healthpreneurs give a seminar, for instance, and they promote $50 off the initial visit, just to entice people to book into their office. This may give the wrong impression – that your actual visit price is not all that valuable.
What I would strongly encourage you to do, instead, is to find ways to increase the perceived value of the visit or program instead. This is why “bonuses” are so powerful at helping to drive the sale.
Currently, I have a facebook ad running about my Yearly Wellness Checkups and promoting in-office tests that I run, which make me different from an MD. I am getting new patients from this video every week and I’m spending pennies per engagement. My initial price is still the same, but I’m including low cost lab tests, and new patients are loving it! I have easily 20X’d my return.
It is imperative that you always value your time and value the price of your product.
Ready to learn more?? Take a listen!
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What You’ll Learn From This Episode:
- Pricing your own value
- Valuing your time
- Adding value to your Product/Service
Other Episodes you might enjoy:
How to Turn Skeptical People Into Patients: Interview with Madeline Silva – PPP: 080
Persuasive Communication and Marketing: Interview with Dave Frees PPP:027
Interview with Dr. Meghan Walker, ND – Providing Value to Patients and Practitioners: PPP 008