Dr. Brooke Kalanick is a true hustler.
She’s dominating the PCOS and Thyroid world, co-wrote a best-selling book, and grew her Facebook list from 500 fans to just under 10,000 in one year. Shes completely honest, and transparent with her patients and followers and bared it all in this podcast. Branding, List Building (growing your list of patients and followers), and Lead Capture. We are covering it all!
What I asked Brooke:
- How did you transition from a state where naturpathic doctors are known/understood to an unlicensed state?
- What was your first website like compared to your current site?
- How did you start developing some of the relationships with the high profile media outlets?
- For your site – did you try multiple lead magnets before you decided on your quiz?
[tweet_box design=”default”]Your have to marry what you’re passionate about with what the market is looking for. – Dr. Brooke Kalanick[/tweet_box]
What you will learn from this podcast:
- What Brooke did before becoming a Naturopathic Doctor
- Transitioning from a ‘jack of all trades’ to a niche business
- How she found the clients that could afford her
- Ideas on media training
[tweet_box design=”default”]Standing out is about HOW you do WHAT you do. – Dr. Brooke Kalanick[/tweet_box]
How to connect with Brooke Kalanick:
[tweet_box design=”default”]You have to give away a lot of free content to begin a new relationship with a potential client. – Brooke Kalanick[/tweet_box]