If Someone Is Selling You The Success of Disney+ As An Example Of Your Practice’s Biz Potential, Just Tune Them Out [Ep. #125]
In this episode of The Profitable Practice Podcast, I talk about why the success of Disney + is not actually a good example of the power of content marketing or the potential of your health and wellness practice.
Disney + Is An Example of Almost 100 Years Of Building A Business
Since Disney+ was released every content marketer/business trainer in my news feed has been using it as an example of the success that’s possible with the power of content marketing.
This is just wrong. It’s just marketing buzz designed to persuade you to buy something.
In the episode, we talk about the longevity of hard work and commitment required to building a successful business – i.e. the real takeaway you should be getting from the success of Disney +.
In This Episode:
[2:08] Truth Bomb Time: Success comes with hard work, relentless focus, and 100% commitment to out-lasting your competition. What no-one fully appreciates about the long-haul of entrepreneurship.
[5:47] Fail-Proof Mindset Mantra: “At any given moment you could be just 1 more try away from massive success.”
[6:27] Talking about Disney’s success … almost 100 years of business development since 1923 before releasing Disney + to the tune of 10M sales on day 1.
[8:30] Emulating that kind of success after 3-5 years in practice, even 10 years in practice is just bonkers. Here’s what’s reasonable to expect and what you CAN do to build a successful practice.
[13:27] The right thing to take away from Disney + success: “Be 100% committed and play the long-game.”
“If you are looking for the short-term fix, chasing the shiny object, or expecting “overnight success” and you’ve only got a couple of years under your belt, the reality is it just isn’t going to happen yet. Building business success takes time.”
— Andrea Maxim, ND & Business Coach
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:
- What lesson have you taken away from the success of Disney +?
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work.
PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!