In this episode of The Profitable Practice Podcast, I talk about how we create 10+ pieces of marketing content for all the platforms from just a single piece of original content.
Fresh Content To Share Is A MUST These Days… Let’s Do It The Easy Way
Social media is here to stay. AND it makes marketing a heckuva lot easier for us little guys. That said, you do need to know how to put it to work for you, or you’ll be lost in overwhelm trying to “make content” all day long and never actually get to see a client or patient.
Knowing how to create content efficiently is part of the essential business foundation of your practice. We cover it in depth in Pillar 2 of the MAXIMized Practitioner Program.
Today, I wanted to give you a sneak peek into the marketing processes of my own clinic when it comes to social media.
Here’s 3 different pieces of original content and how to splinter them out: recorded video, written blog posts, and live streams.
Tune in below!
In This Episode:
[1:03] Intro to the episode… how to become a social media machine AND avoid overwhelm.
[3:19] How we leverage our content creation every single time – starting with a single 15-20 min audio/video recording create 10+ pieces of content.
[5:04] You do not need to create new content for every post. Less than 5% of people following you are going to see any single piece of content you create. So it makes sense to share it multiple times in multiple ways and spread your message further.
[5:45] How to do this if you are a blogger… and prefer writing first.
[7:07] Always download your live video onto your phone! You can use this as starter content to splinter up and re-format for elsewhere too.
[8:43] Setting up Smarterqueue as a social media scheduling software – it automatically recycles evergreen posts for you!
[10:31] The point is, there has to be a clear BUSINESS reason for why you are doing it. It has to serve YOU and YOUR AUDIENCE. Don’t waste your time putting out content that doesn’t funnel people back into your business. That means revenues and appointment bookings.
[13:20] Re-cap, wrap up of this episode.
[14:14] If you are overwhelmed – don’t give up… we’ve created a program where you can hire us for 3 months to help you get all this set up for you! firstname.lastname@example.org or on Instagram @AndreaMaximND
- How To Use FB Audiences To Grow Your Practice [Ep. #126]
- Smarterqueue – Our preferred social media scheduling tool
“Quite frankly, we are all about imperfect action. It doesn’t matter if everything doesn’t fit perfectly, the point is that you’re getting it done, putting git out there, and as you get comfortable with the process you can start reformatting it so it will fit the other platforms.”
— Andrea Maxim, ND & Business Coach
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:
- Have you spiced your content out in this way before?
- If you’ve done something different, please share!
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.