Are You Thinking Small Like A Practitioner Or Big Like A Business CEO – Interview with Lori Kennedy [Ep. 147]
In this episode of The Profitable Practice Podcast, I interview the Founder of The Wellness Business Hub, Lori Kennedy, about her opinion of the Practitioner mindset that is keeping practitioners playing small, versus the Business CEO mindset which gives you and your business the freedom you deserve.
THE NECESSITY IS HERE. YOU NEED TO MERGE YOUR BUSINESS ONLINE OR FEAR BEING LEFT BEHIND!
I think for most of us, when the pandemic hit and the doors to our practices closed without warning, we got a huge wake up call…. at least I hope you did. It was in that instant that you realized just how little control you had over your practice and ability to make revenue even when your clinical space closed down.
Many practitioners froze in place. Some started to think of giving up their licenses all together and go 100% online.
So, to breakdown the reality of the Mislead Practitioner and what running a true business looks like, whether on- or offline, I brought on a two-time special guest, Lori Kennedy – queen of the online business.
In this episodes we are breaking down the mindset that is keeping you playing small (Practitioner Mindset) and the mindset you need to adopt (Business CEO). We’re also exposing the reality of running your business entirely online.
In This Episode:
[0:46] How you are now looking at your role and responsibilities in your business since COVID hit?
[4:51] What were the most common mindset issues found in the community and how to deal with it.
[8:55] An observation from Lori Kennedy during the COVID crisis and the status of the people’s coping process and ability to afford services
[9:59] The difference between a Business CEO and Practitioner Mindset. How practitioners learn an antiquated way of running business and try to adapt it into a world that just wont help you grow.
[15:57] Mindset of treating patients making it a profitable business transaction.
[21:00] “Taking Responsibility” is what differentiates the mindset of playing small or making it big
[23:47] “It is a choice on how you proceed from this moment on”
[26:58] Discussions about having and making Business Online… ‘Before you make a choice, make sure that your heart is in it’
[40:36] Most Practitioners are not born Entrepreneurs, and that’s ok!
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.