Today it’s just you and me.
For this particular show, we’re going to be talking about the realities of doing things online. I find that I always love when people break down everything for me… the steps they used, what tools they liked, etc. Today I’m going to be sharing all the details from my last launch, my first 5-Figure launch, with you. I’ll be breaking down everything that’s involved because when I coach people or people ask me about launching programs, I think the perception is that all you have to do is send out a few emails, people will sign on because they’ll love you, and then you’ll be making a ton of money. It’s definitely NOT that simple.
Now, my launches, to date, have all been done with a webinar kicking off the launch with e-mail sequences before and after that essential LIVE webinar.
Pre-Pre Launch Phase
This is all the stuff that needs to be ready before you even think about sending people to your links to start opting in. This is about planning the pre-launch and launch dates, what your webinar topic is going to be about, what bonuses will you offer when you go into your live launch, when will you release said bonuses, etc. So the basic elements that need to be ready are:
- Webinar Slide Deck
- Registration with a webinar provider (WebinarJam is what I use, and here’s my partner link)
- Registration page (page to opt into your webinar)
- Thank You page (to people who register, entice them to show up live)
- Sales page
- Thank You for Purchase page
- Facebook Pixel installed on all pages
Pre-Launch Phase (2 Weeks)
This is all about getting people registered for that webinar. The more people you get registered will dictate how successful you will become when it comes to sales of your program or service.
Do everything you can during this period to get people to your registration page. The conversion rate from registration page to actually registering, is about 20-30% so be mindful of that number. If it’s lower, look at where there might be a disconnect between the two pages, or your FB ads or social media posts to the registration page. This could be something as small as wording or images being used across all pages. It needs to be as similar across all pages as possible.
Traffic sources: Instagram, Facebook posts, E-mails to my list & FB Ads
To do for this phase:
- 12-24 Instagram and social media images (created in canva)
- Autoschedule each of these social media posts
- 2-3 FB image ads
- 2-3 FB Video ads
- Copy for your FB ad
- Update your FB page banner to drive traffic
- Update your Instagram bio link
- Emails x 4 to your list to get them onto your webinar
Launch Phase (1.5 weeks)
This phase kicks off with the LIVE webinar.
Once the webinar is over, it’s essential to have your email campaign ready to send out to registrants to continue to entice them to buy. Each email is systematically written to take away all possible objections that people could have to NOT purchase your product/service.
- 8 Emails – one per day following the live webinar, then 3 on the last day to remind people the cart is closing
- Automate your emails so it ends on a Friday (at the latest)
- Advanced Email Sequence: Email your current list and ONLY add in the emails from your list that opened or clicked on your email, to show interest.
- 5-10 x Instagram and social media images to let everyone know your program is available.
- Automate these posts to go out 1-2x per day Monday-Friday
- Update your Facebook Banner
- Update Your Instagram Bio
Post-Launch Survey and Debrief
This is when you get to ask all the people that didn’t buy or opt into your program/service WHY they didn’t buy or opt in. This is THE most important piece of your debrief because it helps you understand, perhaps, where your selling technique wasn’t great, what other objections were that you didn’t think of, etc. It allows you into the mind frame of these people who you didn’t convert into paying customers to figure out how you can improve your next launch.
It also really helps with the post-launch blues. The thoughts that will be running through your head after the launch, usually negative thoughts, and put them to rest.
Things to review during the debrief period:
- Registration numbers
- Opt in numbers
- Show up live numbers
- Open rates on all emails
- Views on your sales page
- # of buyers